Fractional SEO.
Your head of SEO,
part time.
Fractional SEO gives you a senior SEO lead for a set number of days a month. Strategy, roadmap, reporting and the awkward conversations with your developers, all owned by one person, without a full time salary.
What is fractional SEO?
Fractional SEO is senior SEO leadership bought by the day instead of by the year. A fractional SEO lead acts as your head of SEO for an agreed number of days each month, setting the strategy, choosing the priorities and reporting on progress while your developers, writers or agency do the work.
It sits somewhere between an agency and an employee. You get someone who’s run SEO before, working inside your Slack and your sprint planning, and you can change the number of days as the work changes.
Your team keeps doing the work. The lead decides what matters most.
Who fractional SEO is for
It works best when search matters to revenue and nobody senior owns it yet.
No SEO lead in house
Marketing is covering SEO on top of everything else. You need someone who’s done it before to set the direction.
An agency nobody checks
You pay a retainer every month and can’t tell if the work is right. A fractional lead sets the agency’s priorities and reviews what comes back.
Releases with no SEO review
New templates and redesigns go live with nobody checking what they do to search. Your lead sits in sprint planning and spots problems before launch.
A migration or a hiring gap
A replatform, a redesign or a head of SEO who’s just left. Interim cover keeps search on track until the permanent answer is in place.
Fractional SEO services, owned by one senior lead.
Strategy, technical, content and reporting run by the same person, so nothing gets lost between account managers.
Technical oversight
Crawling, indexation, rendering, migrations and site speed, reviewed with your developers before releases ship.
Content direction
Briefs, topic clusters and editorial standards your writers can follow without guessing.
Reporting in plain English
A monthly pulse with the five things worth knowing, the headline numbers and what’s queued next.
How it works
The same four steps every engagement follows, from the first chat to work shipping.
We talk
An initial chat about what you’re trying to achieve and whether SEO is honestly the right lever for it. Sometimes it isn’t, and I’ll say so.
I dig
Crawl, Search Console, competitors, SERPs. I find the weakest point holding the site back and price the work against it.
You decide
A written plan with priorities scored by impact, confidence and effort. You’ll know exactly what happens in month one.
Work ships
Tasks tracked in a shared sheet you can open any time, a monthly pulse on the numbers, and no invoices for activity without outcomes.
Fractional SEO vs an agency or an in house hire
The seniority of a hire with the flexibility of a contractor. Here’s how the three options usually compare.
Case studies with real numbers
Three ecommerce campaigns from Harry’s SEO work at Boxhall Marketing. Figures are daily organic visits and top three keyword counts. Client names withheld.
Niche fashion retailer
FASHION ECOMMERCE113 to 697 top three keywords over seven years. Daily organic visits from 1,400 to 9,300, peaking at 12.5K.
Sustainable cleaning brand
ECO HOUSEHOLD PRODUCTS180 to 363 top three keywords in under two years. Daily visits from 2,900 to 7,800, peaking at 8,600.
Online furniture retailer
FURNITURE ECOMMERCE133 to 249 top three keywords in two years. Daily visits from 1,500 to 5,900, peaking at 10,800.
In their words.
Google reviews for Harry’s SEO work at Boxhall Marketing.
“We’ve worked with Boxhall Marketing on the Rydale website since 2019 and the results have been excellent. Harry really knows his stuff when it comes to SEO and has helped drive strong organic growth for us over the years.”
“I’ve been using Harry Boxhall SEO for a couple of years now and I’m really happy with the service. They send me weekly reports so I can see how my website is doing and they’re always available to answer any questions I have.”
“Finding Harry and working with him has been an absolute pleasure. He’s incredibly experienced, knows exactly what he’s doing, and has already helped me grow my Google rankings organically. I’m seeing more revenue coming into my business.”
Simple monthly plans
Monthly retainers with no lock-in contracts. Each plan is quoted after a free initial consultation, based on the days your site actually needs.
Full fractional SEO pricing and what each plan includesAdvisory
Direction for teams that already have SEO resource.
Embedded
Your head of SEO, part time.
Interim
Cover while you hire, or through a migration.
09 / YOUR FRACTIONAL SEO LEAD
“The person you speak to is the person doing the work.”
What is a fractional SEO consultant?
A fractional SEO consultant is a senior SEO who works as part of your team for a fixed number of days each month. A project consultant usually audits the site and hands over a report. A fractional consultant stays, owns the plan and answers for progress month after month, working alongside your marketers, developers, writers or agency rather than replacing them.
How much do fractional SEO services cost?
It’s a monthly retainer priced on the days you need, so there’s no fixed price list. You get a written quote after a free initial consultation, and there are no lock-in contracts. The pricing page explains what moves the number.
Is fractional SEO good for small businesses?
It can be, as long as someone can carry out the work. Fractional SEO suits businesses that need senior direction without a full time hire and already have a developer, a writer or an agency to put the plan into action. If you need one person to do every task hands on, a freelancer or an agency may suit you better. The free consultation will tell you which.
Do I need a fractional SEO director?
You probably do if search matters to revenue and nobody senior owns it. Other signs are an agency you can’t judge, developers shipping changes without an SEO review, a migration on the horizon or a head of SEO who has just left. If none of those apply, a one off audit may be all you need.
How is fractional SEO different from an SEO agency?
An agency typically provides a team working to a defined scope. A fractional SEO lead gives you one senior person who sets the priorities, works inside your team and can direct an agency if you keep one. Some businesses use both, with the fractional lead deciding what the agency works on each month.
Can you work with our existing agency or freelancers?
Yes. I work alongside agencies every week, so setting an agency’s priorities, reviewing its output and briefing freelancers is familiar ground. You keep the people you trust and gain someone senior who makes sure their time goes on the work that matters most.
Do you work with US companies?
Yes, I’m open to US teams. Work runs over video calls, shared task sheets and email, and UK afternoons overlap with US East Coast mornings, so there’s always part of the day to talk. I’m based in Beverley, East Yorkshire.
How quickly will we see results?
It depends where you’re starting from, and anyone who promises page one in 30 days isn’t being straight with you. Technical fixes and striking distance keywords, the ones already sitting on page two, can move in weeks. Competitive commercial terms usually take three to nine months of steady work.
Is SEO still worth it with AI search?
For businesses whose customers search, yes. Google AI Overviews, ChatGPT and Perplexity can all draw on pages from the open web, and classic results still send clicks. What’s changed is where visibility happens, so a fractional SEO plan now covers rankings, AI answers and the content both rely on.
What is the minimum commitment?
There are no lock-in contracts. It’s a monthly retainer, and the early months carry the audit and the plan, so give it long enough to judge the results fairly.